What to post on LinkedIn

You don’t have a creativity problem. You have a categories problem. The people who always seem to know what to post aren’t more interesting than you. They’ve just learned to recognise the raw material they already generate every week: the questions they answer, the opinions they hold, the small wins and mistakes they’d otherwise forget. Once you can see your work as content, “what do I post?” stops being a blank page.

Below are twelve ideas that work for almost any professional, grouped by what they actually do for you. Steal any of them this week.

Posts that build authority

These make people think “this person knows their stuff”, the foundation of everything else.

1. The contrarian take. Name a common belief in your field and explain why it’s wrong. Opinions travel; agreement doesn’t.
2. The “how I actually do it” post. Walk through your real process for something people find hard. Specifics are the whole point. Vague is forgettable.
3. The teardown. Take a bad example (an email, a strategy, a metric people chase) and explain what’s wrong and what to do instead.

Posts that spark conversation

Comments drive reach more than likes, so posts built to be answered punch above their weight.

4. A genuine question. Not engagement bait, a real thing you’re wrestling with. “What’s the one tool you’d never give up?” gets replies because people love to answer.
5. The either/or. Force a small, friendly choice your audience has opinions about. Debate in the comments is the goal.
6. The “am I the only one?” post. Share a mild frustration or unpopular habit. If it’s relatable, people pile in to say “same.”

Posts that show you’re human

People follow people. A profile of pure expertise with no personality is easy to scroll past.

7. The lesson from a failure. What went wrong, and what you’d do differently. Honest beats polished.
8. The behind-the-scenes. A messy work-in-progress, a real number, the unglamorous middle. It builds trust precisely because it isn’t a highlight reel.
9. The origin story. Why you do what you do. Told once, well, it’s one of the most-remembered posts you’ll ever write.

Posts that get saved

Saves tell LinkedIn your content has lasting value, and a save often means someone will come back and eventually convert.

10. The checklist or framework. Turn something you do intuitively into a repeatable list people can keep.
11. The resource roundup. The tools, books or accounts you genuinely rely on. Useful is shareable.
12. The step-by-step. A process broken into stages, which is also the perfect shape for a LinkedIn carousel.

What not to post

A few things reliably fall flat: pure self-promotion with no value for the reader, obvious engagement bait (“comment ‘YES’ for my free guide”), vague inspirational quotes with no personal take, and anything so generic it could have come from anyone. When in doubt, ask: would this help my reader, or does it only serve me?

How to never run out of ideas

The people who always have something to post aren’t more creative. They’re better at capturing. Every time you answer a question, form an opinion, or read something that annoys you, drop one line in a running list. By posting day you’re choosing from twenty ideas, not summoning one. Pair that with a weekly batching habit and you’ve got a system that survives busy weeks. The full version is in how to post on LinkedIn consistently.

If you’d rather not rely on remembering, this is the exact job WordPush does for you: it watches your industry overnight (news, competitor posts, trending topics and real questions from your field) and hands you dozens of ideas scored against your brand every morning. You wake up and pick. Either way, the principle holds: never start from a blank page. Once you’ve picked an idea, the next job is the opening line. See how to write a LinkedIn hook.